Why your Business Need CRM Integration Website

• The value of a CRM system isn’t in the product or the features it offers. It’s how it’s used

A CRM (customer relationship management) system is only as good as the data it receives. Many organisations fail to integrate their website with their CRM. Never realising the benefits they could receive by doing so.

Integrating two or more systems can bring a lot of added value to your organisations marketing outreach, time management and bottom line. We outline eight benefits of CRM website integration.

What is website integration?

First off, we will determine what website integration is. Simply put,  website integration is the glue that holds disparate computer systems together. Interlinking your website with 3^rd party systems.

These 3rd party systems include CRM’s, accounts solutions, merchandising systems, business platforms, gateways, networks. Integration can be as simple as importing an excel spreadsheet of products or complex CRM solutions like Salesforce or Sage.

So why link your website and CRM?

Integrating your websites with your 3rd party platforms and applications has a number of benefits to your marketing including processes, automation, seamless management and better communications.

CRM Integration with Website
By integrating your website with your CRM, you will get a fuller, more complete picture of your customer's interactions with your organisation , from initial enquiry to sales, communications and eventual feedback. It gives you access to more reliable and consistent information.
There are multiple ways you can integrate the CRM of your choice with your website:
You can choose a solution like Salesforce, which integrates with a bunch of CMS automatically, but costs quite a sum annually. Your employees will most likely be able to install and configure the software themselves and you will have provider’s support if need be.
You can order CRM integration as a service from a specialized company as many other (open-source, i.e.) CRM solutions may be lacking some modules (automated integration into CMS in particular), so these modules should be added and configured by specialists to reduce the configuration and data synchronization time.
Benefits of CRM Integration
Your website is your company’s focal point bringing various data from interactions with visitors. How do they view contents, download materials, leave their comments, participate in polls or read your company’s tutorials and showcases? You may also display your social media feeds, blogs, and reports on company events so that visitors get a full grasp of the company image. And each case of interaction can be tracked and analyzed.
Combining CRM software with analytics tools you can maximize the impact and increase the overall sales efficacy. The last but not least, CRM allows you to sort submitted contacts based on submission page and website surfing history, so you can assign appropriate specialists for the follow-up process. For instance, you may send helpdesk support invitations to people who browsed your Help section and let your sales managers communicate with leads that looked through your whitepapers and watched your demos. You can also integrate automatic web forms submission to gather primary customer data, deploy auto-response rules that send certain emails whenever customers take some action (welcome emails, announcements, suggested tutorials or product usage examples, etc.) All of this can have a significant impact on turning one-time visitors into long-term customers.
So integrating CRM into your website can give you the following:
Convenient reports on your prospects and leads
Combining pre-sales warm-up with after sales follow-up to ensure customer satisfaction
Connecting various disparate processes into a smooth workflow to optimize your sales.

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