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Why Achieving A Problem Solution Fit Important?
07 Mar, 2024
- What Is Problem-Solution Fit?
Problem-solution fit is a term used to describe the point validating that the base problem resulting in a business idea really exists and the proposed solution actually solves that problem
The problem-solution fit is when you-
Validate that the problem exists: When you validate your problem hypothesis using real-world data and feedback. That is, you gather information from real users to determine whether or not they care about the pain point you’re trying to solve.
Validate that your solution solves the problem: When you validate that the target audience appreciates the value your solution delivers to them.
The problem-solution fit precedes the product development and forms the foundation upon which a company is built. It helps you answer the basics startup-related questions before you even start your startup.
Do people actually have the problem that you think they have?
How do they solve the problem now?
Does your proposed solution make a meaningful difference?
Once you’re satisfied with the answers, you use this solution to develop a saleable product and start acquiring customers
Why Achieving A Problem Solution Fit Important?
- Achieving problem-solution fit is essential to the success of any new business.
- Why?
- Because without it, you’re essentially just guessing that your idea is going to work. And if you want to be successful, you need more than just a guess
- The problem solution fits help you-
- Get a better understanding of your target market: It helps you identify your target customers who they are and what matters to them the most.
- Get a better understanding of the customer tasks and pain points: Only after getting into the shoes of the customers do you realise their real tasks and the problems that hinder their progress in completing the tasks.
- Get a better understanding of existing solutions and what they lack: It helps you understand what gaps exist in the market and how your business can fill those gaps.
- Build a solution based on real data: It gives you the information you need to build a solution that users actually want, rather than guessing their needs.
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When Should You Look For A Problem-Solution Fit?
Ideally, you want to achieve a problem-solution fit before you start working on your product. This way, you can be confident that you’re solving a real problem that people actually care about. Otherwise, you risk building something that no one wants or needs.
This problem-solution fit forms the basis for your entire business. From your product development to your marketing and sales efforts, everything should be focused on solving the problem that you’ve identified.
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