- What is SEO content writing?
- SEO content writing is the practice of writing content in a way that makes it easier for search engines to understand the context and meaning of your page's content. Writing in this manner can help your blog posts rank higher in the SERPs and drive traffic to them while also providing valuable information to readers.
SEO writing includes using relevant keywords internal and external links, and on-page SEO without sacrificing readability or quality. Remember, while search engines rank your content, it will still be read by human readers.
SEO researcher and consultant, has some actionable techniques for SEO content writers. In summary,
- Front load your keywords in title tags
- Demonstrate to the reader that they are in the right place immediately and satisfy search intent in your content
- Organize your content in a logical hierarchy. Each section should naturally lead to the next
- Focus on including detailed information, attributes, and facts that your topic should contain within the context of your article
- Keep your sentences simple and easy to comprehend for search engines. Answer questions directly in as little sentences as possible
- It isn't enough for your content to be well written. You must cover areas that other competing pages have not, and provide new original information
- Aim to exceed your competitor's topical coverage for the same subject. This means that in the eyes of a search engine, your website is deemed to cover the same topics in greater depth
- Content should be as short as possible but as long as necessary
Discover SEO Content Writing Tips and Techniques
1.Write for your audience first
This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions.
2. Keep it all under the same roof
Get the credit and traffic your website deserves by keeping your original content under your own domain name. That means if you have a blog opt out of hosting with WordPress or Blogger and host the blog in a subfolder on your own domain (ie: www.example.com/blog )
3. Make headlines that pack a punch
You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline on SEO! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline,
4. Use keyword-rich phrases
Use relevant, keyword rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing.
5. Structure your posts
The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged.
6. Incorporate imagery
Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression.
7. Propel content with social
Social Mediais a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing,
8. Implement Google Authorship
Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title
