What is Product Photography Product photography is
any image of a good for sale. Also known as commercial photography, these images are meant to entice shoppers to purchase the photographed products. They feature product details and features, supplemental to written copy and product descriptions
Benefits of Good Product Photography to Drive Sales
There are many factors to drive sales and the first one being the product itself! As per a popular Hindi proverb ‘
jo dikta hai, voh bikta hai’, it is essential to present products well to scoot the sales higher and faster.
Grabs Customer Mood
You cannot take your potential customers to a camping site and show them how good and comfortable your backpacking kit is. You can convey this feeling through your pictures majorly. Hence, it makes sense to plant a seed that your product is the ultimate solution for all the issues they may have. This gesture can be exceptionally conveyed via worthy and quality images.Perfectly clicked, comfortable and useful product images draw attention within nano-seconds. Thus, increasing chances of high sales.
Builds Your Brand
A picture is not a short-term plan but a long-term solution to get your company recognised as a market leader.
Putting up branded product images consistently over months, can communicate your brand as:
Professional,Valued,Quality,Diverse,InnovativeIt helps your customers believe that your brand really cares for their preferences and that it is humble enough to cater to them all.
Promotes Silent CommunicationImages speak louder than words! This fact still stands strong and tall when to comes to brands who believe in less word and more work.People skimming through various online platforms have limited time and patience to actually read all the text or product descriptions. Hence, in this case: mention all the available product sizes, colors, features that are up for sale.
Sets Right ExpectationsAs mentioned above, 22% of products sold online are returned because ‘items look different than the photos”. Convincing people to buy products offline is comparatively easier than doing so online.Hence, it is always advisable to show product images as they are instead of adding unnecessary filters, effects and the likes. Set your customer expectations about what they are looking at right.Another expectation setter would be the number and days within which you can entert
