Instagram Advertising and Marketing Services

Instagram is a hugely popular photo- and video-sharing social media platform with 2 billion monthly users worldwide, according to Statista Users can do the following:

• Create photo or video posts
• Make Instagram Stories that live on your profile for 24 hours
• Create Instagram Reels, which are 15-, 30- or 60-second short-form videos (similar to TikToks)
• Livestream video
• Shop directly from e-commerce brands through the app

Instagram’s parent company is Meta, which also owns Facebook. Instagram caters to a younger demographic. Statista found that nearly 60% of Instagram users are under 34, and 18.1% are between 35 and 44. Businesses can engage millennials through Instagram, and it’s powerful for marketing to Gen Z and other segments

Why your business should be on Instagram

Check out these 12 reasons why Instagram is becoming an increasingly important business platform and how your company can benefit from using the social media site.

1. More people are using Instagram.

With 2 billion monthly users, Instagram is extraordinarily popular, especially with younger people. Additionally, Statista data shows that 63% of U.S. users access the social platform daily and 97% use it monthly. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.

2. Businesses of all sizes can thrive on Instagram.

Because Instagram has so many users with varying needs and interests, businesses of all sizes and across all industries can thrive on the platform. Success will not come overnight, but if a marketing team wants to get their organization on the map, Instagram can help.

Businesses can increase brand swareness and connect with their target audience by keeping an active presence and maintaining a routine of at least one post daily. This is how household names such as Coca-Cola and Adidas, as well as a slew of small businesses, have effectively used Instagram to thrive.

3. Businesses can make money from Instagram.

There are several ways for businesses to make money on Instagram: 

• Direct sales from Instagram: Instagram has evolved to enable on-platform e-commerce sales. The Shop tab on Instagram’s home page helps users discover and purchase from brands directly through Instagram profiles, posts or stories. 
• Shoppable posts: Instagram offers shoppable posts, which let businesses add tags to products in their photos with links that include a product description, price and the ability to “shop now,” taking users to an online store.
• Partnerships with brand ambassadors: Businesses can Partner with brand ambassadors through sponsored posts and affiliate marketing. These partnerships can help you Generate more sales and leads and increase sales. 

4. Instagram can make your business more relatable.

Instagram is an excellent way to show potential customers that you’re more than a faceless corporation. In particular, live events and Instagram Stories can showcase your brand’s personality. 

• Instagram Stories: Use Instagram Stories to show a behind-the-scenes look at your company and the people who work there. Some examples are videos that show how products are made, stories that show office employees interacting, and a string of posts showing your company active in the community. 
• Instagram live events: Instagram live events are an excellent way to build rapport, trust and credibility with followers. You can host live Q&A sessions similar to Facebook live Q&As Like Instagram stories, live events can provide an inside look at your company.