How to use Technology for small Business Growth

How to use Technology for your small Business Growth 

1. Business via mobile device
Studies have shown that at-least 60 percent of small businesses do consider mobile solutions as a medium to succeed. By utilizing mobile solutions, that have capabilities of customer relationship engagement and back-end business management, today’s busy small business personnel will be able to manage all key aspects of their business.
2. Marketing automation
When it comes to marketing, the budget does play a vital role. But automating few important marketing activities can yield better results with low cost and that’s where small businesses can take an advantage. Among various marketing tactics, email marketing campaigns have become imperative for business growth. 
Email and marketing automation tools makes it easier to create and schedules emails, segment mailing lists, automate social media posting, track open and response rates, and even calculate conversions. For small businesses, whose marketing departments are having just one or two people, automation can empower them to achieve more without increasing budgets.
3. Big data analytics
75% of small businesses plan to increase their investment in big data analytics over the next two years, according to an IBM Business Tech Trends Study.
Big Data isn’t just for big businesses with even bigger budgets. Today, small business, too, can reap the benefits of the massive amounts of online and offline information to make wise, data-driven decisions to grow their businesses. Moreover, there are plenty of free tools that help you make sense of the data and are increasingly simple for anyone to use. Compared to big scale enterprises, small businesses have the advantage of agility, that allows them to derive data-driven insights with speed and efficiency. So It’s never too soon for you being the small business to start thinking big..
4. Boosting productivity with cloud computing
Cloud computing can mean big changes for small businesses. Those changes have been realized by many of today’s small-business owners, from technology startups in the heart of Silicon Valley to urban and small-town mom-and-pop shops.
5. Ease of Access through the latest technology
Keeping up with the latest technology trends could be just what your small business needs for increased profits. Continuous innovation around cloud-based software solutions and increased competition for market share have made sophisticated technological tools available and affordable to smaller businesses. This type of technology allows even small startups to perform on the global stage in a way that has never been seen or even imagined before now.
6. Customer relationship management goes digital
Customer communication is the key to the survival of almost any business.
A comprehensive Customer Relationship Management (CRM) system enhances the customer