Business and Technology news
Connection Between Business and Technology
09 Mar, 2024
Business Technology as a concept describes all technology that helps an organisation run its business and operational processes. That technology can be customer-facing applications and solutions, business-critical production and logistics solutions, or back office financial systems, among others
4 Reasons Your Business (Probably) Needs a Technology Update
You may feel like your website was just redone, and now, it may need it again. In fact, if your website isn’t mobile-friendly, then it absolutely is time to update. Technology advances so rapidly that new devices can be rendered vintage after a mere three or four years. This is true of phones, tablets, mp3 players, and yes, even websites. Business owners can find this frustrating, but keep in mind why it is important — even vital — to your success. In short, it pleases your customers, saves you time and money, and keeps you well-connected.
1. Customers First
As a business, you need to put your customers first. They are, after all, the reason you’re able to stay in business. John Wanamaker, founder of one of America’s first department stores, once said, “When a customer enters my store, forget me. He is king.” This is becoming increasingly true, both in brick-and-mortar stores and online. The Economist published a survey revealing growth in consumer power to the point that it’s bringing an overhaul to the way people buy
2. Mobile First
How are customers changing the way people buy? They’re going mobile. An updated website helps your company from the outside in. Currently, an updated website does not just include the minimalist, sleeker look of current designs (which is important in being visually impressive/inviting) but may or may not display well on a phone or tablet. It means having a website that is designed for the mobile user first and foremost. Connect with your customers wherever they are.
Visual.ly came out with a mobile statistics infographic shedding light on the importance of this update.
95% of mobile users use their devices for searches
52% of all searches are done on a mobile device
9 out of 10 mobile searches result in a purchase
Think about it this way. If your website is obsolete, your company will follow suit. If they can’t find you, they won’t use you. If they aren’t impressed, you will lose them.
3. Social Media
Another way to reach customers is via social media platforms like Facebook, Twitter, Pinterest, Instragram, etc. Let me first caution that you should not use social media in place of a website.
4. Basic Tech Reminder
For most of you this goes without saying, but many business owners are still out of the loop with basic technology in the office. Making sure your company has a working,
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