Business and Technology News
Business Website Features
05 Mar, 2024
Top 6 Essential Features Every Small Business Website Must Have
In this age of information and the Internet, people expect to find businesses online. Some business owners have a list of reasons why they don’t think they need a website. However, not only is it necessary to have a website, it’s also important to launch your brand and website strategically for maximum impact. Here are the top items you need on your business website:
1. Domain Name
The first thing that your website needs is a domain name. This represents who you are, your brand, your product, and your service. It is always best to choose a domain name that ends in .com if possible.
2. Navigation at the Top
On your website, always be sure to have your navigation bar at the top of every page. When people come to your website, the first thing that they should be able to do is navigate your site. Only then can they find what they are looking for and thus become customers rather than just visitors. It’s also a good idea to have your navigation in your footer.
3. Contact Information
It is vital that you include important contact information on your website. This includes your location (with a map), phone number, email address, and/or contact form. This information should preferably be placed above the “fold” of your homepage,
4. Calls to Action
Nothing can replace a good Call to Action (CTA) on every page of your website. A CTA should be included several times on your homepage, both before the fold and also at the bottom of the homepage. It’s important to include your phone number and a hyperlink to your contact page. Many website developers will add a box on webpages that highlights the contact information so it is more visible and therefore may result in more conversions.
5. Fresh content and images
Without content, your website is nothing. Many business people think that any content will do as long as it fills up their webpages and looks nice. The fact is, nothing could be further from the truth. Your website needs to be filled with information that people will find helpful so that they will convert into your customers
Images are important to every website. We live in a virtual world and people love to see lots of images as part of their online experience. Make sure that your images are the smallest size possible in order to keep your site’s load time to a minimum.
6. Responsive Website
People will be looking at your website on their computers, laptops, smartphones, and tablets. It is vital that your website is mobile-friendly or responsive.
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