WhatsApp Marketing for e commerce
Brand: Web Creations
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It is no secret that WhatsApp has become the most popular messaging app in India and worldwide.
With more than 1 billion monthly active users, it has also been an excellent way for businesses to market their products and services on a wide scale. E-commerce brands have found WhatsApp marketing an effective way of building customer loyalty and increasing brand awareness at low costs compared to other advertising mediums like television or print ads – even other digital marketing channels like YouTube, Google PPC, etc.
No wonder WhatsApp is coming off as a ‘wonder’ customer engagement channel for businesses of all sizes.
This guide will tell you all about WhatsApp marketing and how you can make the best use of it.
Let us get going!
The Rationale for Using WhatsApp for Your Business
WhatsApp marketing or WhatsApp advertising effectively keeps in touch with customers, and having a 98% open rate on text messages makes this even better.
Moreover, the primary benefit of using a chat app like WhatsApp to communicate with your customers is that they trust you more. For example, 53% of the customers claim they would buy from you if either text or a chat app were the only way for them to contact you.WhatsApp provides a seamless and high-speed channel to bridge this gap.
In addition to this, the following reasons make WhatsApp a bull’s eye arrow in the quiver of successful marketers.
Build Stronger Customer Relationships with WhatsApp
Recent research has shown that most people (about 55%) feel more connected to brands that communicate via instant chat/messenger apps. Consequently, WhatsApp marketing can be a highly successful strategy for building long-lasting relationships with customers.
Building such connections is significantly cheaper than acquiring new clients as customer retention rates average 5-25 times less expensive than new acquisitions.
Advertising on WhatsApp is a powerful asset for e-commerce businesses, with many options and features to interact with their customers and provide personalized messages. Among the many approaches an entrepreneur can take, personalization over WhatsApp has proven highly effective.
“70% of consumers believe that they respond more positively to personalized marketing than to messaging from companies without a personal touch.”
Fast Track Customer Sales Cycle with Instant Messaging
E-commerce entrepreneurs have several options for connecting with potential customers and generating sales leads.
Utilizing WhatsApp Messenger for marketing purposes has proven to be one of the most effective strategies e-commerce businesses can take, especially because personalization over this instant messaging app is a potent tool that yields promising results.
WhatsApp comes in handy to nudge your prospects towards the final purchase. Businesses say that as many as 40% of their customers instantly respond to their WhatsApp messages.
Drive Superior Sales
Approximately 60% of the buyers say that they will use more and more messenger apps like WhatsApp for their future purchases.
With WhatsApp, you can quickly incentivize your customers to purchase more. You can also monitor customer feedback and requests for assistance in real-time via the app’s chat function.
Need Whatsapp e commerce service for your online store
Services Starts from Rs 25000