Reasons You Need a Professional Business Website

 
Which category of business owner do you fall under? If you’re not convinced for the need of a website, read on to learn the 6 rewards that you can reap from a well-designed website.
1. Your Website Helps Build Credibility
Most customers look for information online to be informed about their purchasing decisions. They usually research a company on the web before deciding to buy a product or acquire services.
In fact, a Verisign 2015 research reported that 84% of consumers find a business with a website more credible than those with only a social media page. That means people are more likely to make purchasing decisions through a company’s website, not social media.
However, a professional website can only increase your chances of building credibility if you make use of that digital space wisely. That’s why your website, while focused on content such as your certifications and award-winning products or services to build trust, should also be modern, aesthetically pleasing and user-friendly.
People are visually wired; they focus on elements such as colours, fonts and images. If your website uses visuals effectively, it would be easier to establish trust with visitors.

2. Your Website Saves You Time and Money
Many business owners tend to take the “penny wise, pound foolish” approach when it comes to setting up a website. While a business website builder can be an option, it’s better to hire the services of web design and development company.
This lets you focus on your business growth while leaving your website creation to professionals. Of course, your content and branding direction will ensure that your ideal customers are still able to find the right information about your business, products, and services and resonate with your brand. Your investment will pay for itself as you start generating new leads or sales through your website
3. Your Website is an Incredible Marketing Tool 
TV, radio, newspapers, magazines and billboards are expensive traditional marketing options to promote your business. Today’s digital age provides new channels to spread the word about your brand at a fraction of the cost!Your website should be central to your digital marketing efforts. Whether you engage in social media advertising, search ads, email marketing or generating organic search traffic, your audience should eventually end up on your website to look at your product information or to leave you their details or to make a purchase.
4. Your Website Exposes You to a Global Audience
Retail businesses do quirky things to drive foot traffic to their physical store. Brick-and-mortar store owners put out unique window displays, decorate window walls, and use prominent or vibrant decors to increase walk-ins and attract in-store sales.
With the booming trend for online shopping, these strategies no longer guarantee retail stores results. 
5. A Website Lets You Measure Results
Your marketing doesn’t end once your campaign is launched. Analytics installed on your business website can give you micro insights into how your campaign is performing, and what sort of results it is driving.
We’re not just talking about online results either. There are ways to measure results from traditional marketing channels such as flyer distribution



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