Google 360° Virtual Tours Why Your Restaurant Needs One

Brand: Web Creations

 
Google 360 Degree Virtual Tours Why Your Restaurant Needs One
We all know that social media and digital marketing are critically important to any effective restaurant marketing plan. Yet it remains incredibly difficult to quantify the results—especially when trying to allocate the resources to employ them. Trying to prioritize these efforts can all too often seem like herding kittens.
While it can be hard to keep up with Google’s SEO polices and listing practices, one online service you can—and definitely should—take advantage of is creating a Google Business View Virtual Tour. The one thing you can be sure to count on in the ever shifting landscape of online customer engagement and social media marketing is that most of your potential customers are going to “Google” you. Before they get to review sites such as Yelp or Trip Advisor they’re going to find you by searching – that’s where you get to engage with them first and make the best first impression.
Google’s Virtual tours allow businesses to “show off” their locations – and they’re particularly effective for restaurants. The Virtual Tours are viewable from any device (desktop, tablet, mobile, etc), and are housed on Google’s servers (Search, Maps, Google My Business.) for free. It’s a one-time photography service, and you own all the rights to the images. The tours can also be embedded into all your digital marketing media – including your website and Facebook page. They show up directly in Google Search and Maps, so that a potential customer can actually take a virtual walk around your dining room or bar, while getting hours, directions, phone numbers and checking out the menu. The “See Inside” link to your tour is prominently displayed in your search results and invites potential diners to dive right in and take a look around. In fact Facebook has just introduced a feature that allows you to post a panorama shot directly to your Business Page.To drive a higher level of engagement with participating restaurants, NYC & Company embedded Google Maps Street View and Business View on its website at web creations. They also offered tours as a marketing tool to new York City restaurants participating in their very popular Restaurant Week promotion.
Results
55% of all participating restaurants had Business View and results showed that diners were more likely to reserve a table at those restaurants. In New York City’s competitive food scene, this compelling visual imagery offered these restaurants a valuable edge.
On average, restaurant listings that included Business View had a 30% higher click through to reservations
Visitors who viewed Business View for a given business clicked through to make a reservation 50% of the time (20% more than visitors who didn’t view Business View)



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